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Video: His Mercies Endure Forever ~ Ify [@Ify4Jesus]



Few months after the unveiling of her latest album project at Aberdeen, UK, Ify Odugbemi known as Ify releases official video for “His Mercies Endures Forever” – a track off her latest album project, POIEMA – God’s Masterpiece. This video was directed by Uvi Orogun. Mixed and mastered at Dapomiro Studios, LA.

Her new album showcases songs that were birthed with a keen motive to praise and worship God concurrently leading listeners to the presence of the Lord. Indeed from birth, life experiences reveal that God and God alone must be praised and frankly, POIEMA testifies of the love and mercy of Jesus. Every track glorifies the Lord and these will sure orchestrate anthems in the Body of Christ globally.
“No power of hell, no scheme of man, Can ever pluck me from His hand; Till He returns or calls me home, Here in the power of Christ I’ll stand.With heavy hearts but the truth remains unchanged, the Lord is good all the time and His mercy endures forever, Hallelujah!” Ify.

In a music industry increasingly crying out for a higher dimension of worship and deeper revelation of God, Ify Odugbemi, popularly known as Ify, is a breath of fresh air and a vessel chosen to raise the standard of worship. Despite being a prolific songwriterand award-winning Gospel recording artist, Ify’s ministry remains one solidly rooted in humility and modesty.
Having been in the music ministry for over twenty years, Ify is one of Scotland’s foremost worship leaders who have graced the stage with world-renowned gospel giants such as Ron Kenoly. She has led worship in one of the largest Christian gatherings in Scotland, RCCG’s Festival of Life and, despite her commendable achievements;Ify retains a spiritual depth and quiet strength, which sets her apart from the crowd.
Hot in line is her new album ‘POIEMA – God’s Masterpiece’ which was released October 3, 2015 in Aberdeen UK, with awesome tracks like He Did It, His Mercy Endures Forever and You are God – Reloaded (featuring Isabella & Evans Ogboi). The album is mainly produced my DapoTorimiro and Evans Ogboi producing the ‘You are God – Reloaded’. Prior to this she rolled out her debut album in 2012, ‘Be Magnified’ which also blessed the praise & worship scene with songs like We Cry, Be Magnified and Lord I Worship You. Furthermore, in working towards her call to worship, Ify started a worship programme ‘GLOW – God Loves Our Worship’ in July 2015 and this is geared only to worship God. This maiden event was graced with Nathaniel Bassey, Isabella and other worshippers from the Scotland region and there was a tangible Presence of God through the event. The aim is to have a platform were people of all races just come together to worship the Lord.
Ify is happily married and currently lives in Aberdeen, UK where she is actively involved in ministry.
Below are links to her videos:
He Did It –
We Cry –
Lord I worship you –
You Lift Me Higher –
You are God (Lyrics Video) –
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